Malik Saadi, Principal Analyst at Informa Telecoms & Media comments on the launch of Samsung’s Galaxy S III.

Today, Samsung introduced the third generation of its flagship smartphone brand, the Galaxy S III. The phone will be branded as the official 2012 Olympics phone. This device belongs to the super-phone category of smartphones which also includes HTC One X, the forthcoming iPhone 5 and LG Optimus 2X. According to Informa Telecoms & Media, the super-phone market will generate above 50 million units in terms of sales by the end of 2012. Galaxy S III will certainly enable Samsung to reinforce its position as the leading vendor in this market. It will also enable the South Korean consumer electronics giant to maintain its leadership as the dominant Android manufacturer, with an estimated one-third market share by end of 2012 (see attached).

What is unique about the Galaxy S III is the level of intelligence Samsung has created around its embedded features and sensors which takes smartphone innovation into another league. The device’s features are capable of communicating with each other and sharing information, enabling it to react intuitively and automatically to an action taken by the user. For example, the phone can recognise a face in a picture taken with the camera and will associate it with a contact saved in the address book. The phone will then automatically save the picture in a relevant file (e.g. family, friends, colleagues), tag it, and suggest you should upload it to facebook or Twitter.

While the Galaxy S III will be highly desirable for enthusiastic and advanced users, Samsung will have to build on the already popular Galaxy brand and push it hard to various distribution channels before the iPhone 5 is launched. However, Samsung will find it hard to convince and educate the typical mobile phone user to adopt and use all the advanced experiences enabled by this phone. In this specific segment, Samsung Galaxy S III is unlikely to meet with great success, at least in the early stages after launch.

The casing of the Galaxy S III is another weakness, as it’s based on the usual plastic casing found in most of Samsung’s phones and doesn’t do justice to the device’s impressive features. Samsung needs to learn from the likes of Nokia and Apple which use high-quality materials and the best designs for casing their premium devices.

Galaxy S III could, potentially, also cannibalize sales of some of its popular smartphones including Galaxy Note, Galaxy S II, and Galaxy Nexus. Therefore, Samsung will have to come up with a well-structured price segmentation, where Galaxy S III addresses the premium price points while the existing Galaxy devices enter the lower price points to widen the audience of the overall Galaxy brand.

SAMSUNG GALAXY SIII GT-i9300 16GB MARBLE WHITE FACTORY UNLOCKED GSM i9300 S3 (3G HSDPA 850/900/1900/2100) – PRE-ORDER

PRE – ORDER NOW : COMING SOON

* * This listing is for PRE-ORDER : Expected despatch date on/after 4th June 2012. Date may be subject to change, if there is any delay to the launch date from Manufacturer. Please proceed to PRE-ORDER, only if these terms are acceptable to you **

BNIB SAMSUNG 16GB GT-i9300 GALAXY S III (S3) IN MARBLE WHITE , WITH IN BUILT SUPER AMOLED PLUS TOUCHSCREEN, 8MP CAMERA, WI-FI, GPS, RADIO, BLUETOOTH, ANDROID OS, NO NETWORK LOGO OR BRANDING, FACTORY UNLOKCED TO USE WITH WORLDWIDE COMPATIBLE NETWORKS, FULLY BOXED & SEALED WITH STANDARD ACCESSOREIS.

Model Number : GT-I9300

This device is compatible with 2G GSM 850/900/1800/1900 and/or 3G UMTS/HSDPA/HSUPA 850/900/1900/2100 ne

List Price: $ 775.00

Price: $ 775.00

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Samsung Galaxy S II GT-I9100 Unlocked Phone with 8MP Camera and Touchscreen – International Version (Black)

• The Samsung Galaxy S II is an Android Smartphone with touchscreen
• 8MP Camera, Dual-core 1.2GHz, A-GPS support

Samsung’s GALAXY S II is a powerhouse of a smartphone in a fantastically sleek and lightweight design. Considerably thinner than the original GALAXY S and rivals such as the iPhone 4 (8.49mm v 9.3mm) the GALAXY S II is stunningly light (only 117g) and packs the latest version of Android (Gingerbread). The one feature most people will notice immediately is Samsung’s best ever screen; the monster 4.27-inch Super AMOLED Plus screen runs at 480 x 800 resolution, has colours visibly brighter and more vivid than other phones, better contrast and lower power consumption, and performs superbly for gaming and watching video. Plus there’s an 8.1 megapixel camera with full 1080p HD video recording, video playback at 30 frames per second and a dual-cor

List Price: $ 899.99

Price: $ 463.00